Advantages of a Company or Business Web Site
You may ask yourself, "Why Get a Web Site ? Why do I
need a web site ... I already have a good customer
brochure." With an
internet site, your product or service is accessible
globally, to prospective customers 24 hours, 365 days a
year. More and more people these
days are using the internet as a first post of call
because of its convenience and to save time. Customers
and the general public almost expect
that a company has a web site. If people want
information on a product or service, they are now
saying, "I think they have a web site, I'll check
that out first."
Because web-sites are quicker, easier and more
cost-effective to update than print based media ;
Therefore, you can have pictures, details and
prices of your products, the very latest company
information, or maps indicating the location of your
companies outlets on your web-site. A
web-site can play an integral part of your companies
promotional and marketing strategy. It also makes a
powerful statement about your
business, showing that you have planned for the future
by securing your on-line presence today.
The Top 10 Advantages of having a web site are:
1. You can publicize your business, service or
products to millions of potential customers. Having a
web site can increase your sales.
2. You can update your web site with your latest news or
prices much easier and cheaper than print based media. A
web site can save
you a lot of money in communication and administration
3. You can link your web site with other advertising
campaigns therefore creating brand awareness.
4. Your business can advertise and publicize on the
internet 24 hours a day, 365 days of the year.
5. Your business now has an extra outlet for taking
6. Web sites are easier and cheaper to change / update,
than conventional print based media. Content Management
Systems can be setup
so that you can update any section of your web site,
when ever you want as often as you want.
7. Web sites make it easier for customers to do business
with you. These customers can be global or local.
8. You can compete with other companies in your market
9. You can now place your web site address on your
business card to enhance your image.
10. You can use your web site to network with other
companies and build better business relationships,
locally and around the world.
Imagine the scenario whereby customers ring you
requesting information on a product or service - there's
only so much you can do via
telephone and delivering brochures via postal services
takes time. It would be great to say, "If you take a
look at our web-site, I'm sure you'll
find what you need there." You would be surprised how
many extra sales you could have by developing an on-line
brochure or virtual store.
Having an internet site also speeds up the time taken to
react to customer queries, which can be done via e-mail.
The internet is here to stay so
Now and make use of this powerful
If your company does not have an internet site, the only
people benefiting is your competitor - who does have
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